Motor Industry Essay Example | Topics and Well Written Essays - 1500 words

Motor Industry - Essay ExampleThe government is trying to reduce hoi pollois reliance on cars and get them to enjoyment the public transport network, which may well be good news for buses. Unfortunately they appear to be using the stick and stick approach to getting people out of their cars.Consumer confidence in the new car market is currently in a downturn. This is due to a number of factors. Firstly, rising quest rates mean that the cost of car ownership is increasing (due to the increasing cost of loans needed to pay for owning me a new car). Also the rise in interest rates means that there is less income available for spending on a new car. There is also a lot of consumer distrust in the costs of fuel.Taxation is also playing a part taxation rules now view gild cars as a benefit to the employee quite than its necessity of doing the job. And as such taxation rules regarding them ar tightening sharply it is no longer much of a benefit to have a company car - although they can be considered a status symbol.A higher proportion of households now have more than one vehicle and this has led to a number of interesting effects. There are a growing number of women in the workplace, and as such or ownership amongst women is going up. In addition as households have more than one vehicle, those vehicles are becoming differentiated. ... A household may well a people carrier or oversized vehicle for family use and a smaller or sportier car for personal use.T - Technological - How new and emerging technology affects our businessThere are two main technological challenges to the modern motor industry.Firstly there is a change to the way people buy cars. Due to the internet people are able to research their choices more thoroughly. For example, J.D Power and Associates studied nearly 30,000 car buyers in 2002 to discover that more than half the buyers look at the internet before making a buying decision about a car. Additionally nearly 90% of car buyers visit the car manufacturers website to get a better idea about the look and feel of the car. Therefore, the use of technology in this area is an essential requirement for car manufactures of today (Baki et. al., 2004).And secondly a quotation from the introduction to the Automotive Electronics showWhat sort of car will you be driving in ten years time The most satisfying difference will be the use of electronics to make cars safer, smarter, less polluting and more enjoyable to drive.Tomorrows road vehicles will have significant in-car processing power to salvage the driver workload and will be able to communicate with the road infrastructure receiving advance warning of congestion or other hazards.The possibilities appear eternal and limited only by our imagination. The two major drivers will be to reduce road accidents and pollution as car ownership rises in the decades to come.L - Legal - How local, national and world legislation affects usThe Society of Motor Manufacturers and Traders d id a survey in 2006. Nearly 90% of respondents said that legislation had