integrated marketing and the many factors Essay -- essays research pap

Integrated marketing intercourse simply recognises the need to plan and build up all relevant marketing communications so that they elaborate together in harmony to the greatest effect with greatest efficiency (Pickton and Broderick, 2001 47)Linton and Morley list ten potential benefits of integrated marketing communications (Linton and Morley 1995 124)Creative righteousnessConsistent MessagesUnbiased Marketing RecommendationsBetter Use of MediaGreater Marketing PrecisionOperational EfficiencyCost SavingsHigh-calibre consistent serviceEasier running(a) relationsGreater agency accountability In brief the value of IMC is that it will help an organizationAssess the market and set their objectivesHone communication messages and target key stakeholdersLeverage resourcesBuild internal databases and marketing resourcesTie together the tone and style of all corporate communications, collateral and advertisingIt is without forefront the main reason for using any combination of the core marketing activities is ...