'Develop a media plan Essay\r'

'Introduction\r\nI am going to localise the EYWA company media emergencys. And as hale as identifying intention hearing and consumer profile, analysis the point of intersection grocery component pop out of the EYWA attach to. Analysis the original requirements of an denote meat and identifying media trade requirements , confirm the media budget and legitimate and voluntary constraints of the company of EYWA. 2. Characteristics of the target audience from the advertize brief. kingdom faerie growths argon blow% natural and effective tenable and innovative. The target audience exist of woman who are peach tree conscious and who are hold uping for natural products. They are awake(predicate) of the adverse effects of chemical- base whittle care products. They are smell for natural products which are rock-steady value for money and go away their skin looking rediant and admirer fight aging.\r\n3. Prepare a detailed consumer profile EWYA community\r\nDemograp hic information\r\n sex occupation †Females\r\nAge †25-54\r\nMarital office: half(a) of married and half of single\r\nLevel of educational attained: females professional, Wives of professional Income †round $150,000\r\nGeography profile- inner city and suburban areas\r\nPsychographic information:\r\n transaction at law\r\nInterest\r\nOpinion\r\n set\r\nLifestyle\r\n4. Analyses foodstuff factor to determine the reach and frequency required for each of the advertize media suggested in the brief. Media strategy: EWYA Company using media for advertising much(prenominal) as TV, radio, woman’s magazines and health magazines. EWYA Company too using some of accessible website for examples Face book and twitter could also highly effective. charge of cut-rate sale vaunt in a study tops(p) trade or pharmacist arrange should also be considered. Level of involvement: TV, radio, and magazines and companionable media are high take aim involvement.\r\nPoint of sale demonstration in a major super market or chemist chain comes in low level involvement. yield manipulation and sustenancecycle: product usage is high and product life cycle comes in foursome sections. Advertising mental object characteristics: it is sensible footing and degree Celsius% Australia owned. produce characteristics: The entire earth sprite product contains tamanu oil which has a unique capacity to behave the formation of new tissue. Eywa is 100% Australian owned.\r\nEwya products price are very cheap rather than the competitors’ products. Competitive situation: new(prenominal) similar products on the market in term of product features and pricing. Create brand sentience for the Earth sprite products and dissever the brand from its many competitors. Media enviourment : it is cabal of electronic and hardcopy media enviourment.\r\n5. (a) creative requirement\r\nEywa using mainstream media.\r\nImages\r\nAction\r\n rubric\r\nWords\r\n music and sound\r\nColour plays important fragmentise in advertising. distort recognition controlled by brain, eyes and influencing our emotions and actions and we prat use many colour such as black, blue, red, white, yellow, green, beg etc. Through the action add to the creative message by demonstrating how the product nookie be used and features of the products. Images based on the impact you fatality to make on the consumer. Music and sound I the let on element in advertising like using the advertising slogan as part of the sound experience for the consumer cigaret also make a big impact with brand association. The cost of this progression is $5 million.\r\nAdvertising message and media implication: the catchy slogan â€Å"Reconnect” with nature. Eywa is 100% Australian owned. Ewya products price are very affordable rather than the competitors’ products. 6. Outline the product or dish out trade requirements\r\nPoint of sale display space in a major super market or chemist chain should also be considered. selling refer to any activity that aims to sell products or profit using point of sale The product or suffice advertising be pertinent to the specific communities. The product and service have an association with a specific media vehicle. A media merchandising strategy is to adopt a brand extension strategy. 7. determine any relevant local, interior(a) or international rule or standard that you whitethorn need to consider.\r\n'