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International merchandising Project: Kababji Outline: 1- History| 2- family lines profile | 3- Mission and Vission| 4- Kababjis concept| 5- environmental analysis| 6- SWOT Analysis| 7- selling segmentation, targeting, and positioning| 8- Marketing mix strategies| 9- Mode of entry| 10- Conclusion| 1) HISTORY Kabab-ji is more than a restaurant; it is a novel approach to fare. The kabab-ji archetype positive from the vision of one man, following his education in the cordial reception field and observation of opportunities for developing a unique aliment service model. This man is Toufic Khoueiri; the concept is correct casual grill. And the root kabab-ji impoliteed in jounieh, north of Beirut in 1993. The mint emphasizes on product freshness, healthy cooking. Food assistd abstain is not to be confused with fast food, for the main bank note is that our food is entirely lively from fresh ingredient, Kabab-ji goes the extra cubic centimeter to get down you fresh quality food that tastes corking every time. Our account is that of a traditional Lebanese/Mediterranean menu evolving to an open grill in a contemporary design. In short, it is the stub and value of the past served in a modern dish.

2) Kabab-jis Profile The Flavour of Lebanon, the savor of the Mediterranean; this is the secret that lies behind the recipes of Kabab-jis rich aromas and superb marinades. We serve an array of kababs, dips- including the world-famous hummus and salads, of which tabouleh is a favoured special ity. Vegeterians will also square up a welc! oming rig at Kabab-ji. As for all(a) of you meals lovers, the honorable news is that all our kababs are barbecued without any additives, lignite grilled to curb no fat, and smoked at a distant from the searing flames for that twit taste that has taken Kabab-jis report to a ball-shaped scale. Every sandwich, platter, and fresh bread is prepared in bet of you so that you are part of the Kabab-ji...If you indispensability to get a full essay, order it on our website: OrderCustomPaper.com

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