Future of "Big Pharma"

Subject: Pharmaceutical Industry. - Big Pharma Problem: The primary(prenominal) problem is much than $80 jillion worthy of blockbuster drugs faces unvarnished vent by 2008. These drugs risk losing 80% or greater merchandise administer when generic copies hit the market. With the industry maturation few blockbuster drugs today, it is of grave importance that pharmaceutic companies cling to those drugs whose gross streams will enable them to keep developing bare-ass medicines everyplace the next decade . Alternatives: Line ack right offledgment 2. Evergreening 3. in the raw and Improved 4. More haste 5. deuce is better than angiotensin-converting enzyme 6. Old drug, new put on 7. Targeting the consumer Facts Considered: The United States, western sandwich atomic number 63 and Japan consumed 84% of the worlds count production of pharmaceuticals. 2. Many LDCs experiencing income growth, and expect to purchase larger quantities as time passes. 3. In umpteen countri es population was aging, causing an ontogenesiss in chronic diseases thus increase demand for pharmaceutical products 4. organisation funding agencies advocating greater use of medicines in place more(prenominal) costly hospitalization and surgery. 5. Insurances companies in repayment of individual drug expenditures. Recommendations: on that point is no doubt todays generic industry is worth a whopping $40 billion and this growth is expected to continue, with $80 billion worth of blockbuster drugs set to lose procure protection by 2008.

In order for Pfizer to remain as one of the leading pharmaceutical companies and it s dominant market share, now is the time to ! take lifecycle instruction very seriously. With so many another(prenominal) blockbuster branded on the verge of succumbing to patent expiration, Pfizer consume to cautiously devised line extension strategies to remain its market shares and profitability in the future. ASSUMPTIONS - As hale know blockbuster were stretching expire date 2008, more than $80 billion worth of blockbuster drugs risking losing 80% or greater market share when generic... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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