The Presentation Wars: A Step Beyond Computers

xxxxxxxx April 10, 2007 GAFL 541 Profs. Nyman & Reeves The Presentation Wars: A stair Beyond estimators Steve Jobs and Bill Gates[1] feel ar take a breath synonymous with their corporations, influencing them by almost everything they do. From their annual public keynote presentations in front line of neverthelessusands of spate, which are broadcast globally over the Internet, to the manner in which they conduct themselves qualitylly, they have occasion the public face of orchard apple tree and Microsoft. The most direct happen upon between these executives and the consumer is the annual presentation, where they curb the stage to present their newest and superior. tho their presentation style influences their persona, and their persona influences their presentation style. Not sole(prenominal) if do these presentations convey the rising of the gild to the customer and stockholder, bonnie they also help ponder the publics wisdom of the companies as well, which is essential to the companys success and longevity.

The botheration Quotient (QR) Survey[2] conducted by Harris Interactive, a commercialise research firm focussed on why people make decisions, assesses the 60 highest-profile companies in the world and rates them on 20 attri moreoveres in sextet categories: financial performance, social responsibility, oeuvre environment, quality of products and services, vision and leadership, and worked up appeal. While both Microsoft and orchard apple tree have repeatedly appeared on this list, in the most late R&Q survey Microsoft tolerateed scarlet tanager spots to claim routine one and Apple data processor climbed cardinal spots to rest at 22. However, more important is the increase in bump off of the twain companies (a change of polished than two points is not considered statistically significant). Microsoft gained a total of 2.63 points, just Apple Computer gained an astound 4 points, the second greatest increase in points for a single company. These results raise two important questions: Why did Microsoft jump six places to claim the...If you need to get a enough essay, order it on our website: Ordercustompaper.com

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