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International journal of search and computational Technology, Vol.2 Issue 2, May, 2012 ISSN: 0975-5465 www.ijrct.org buy BEHAVIOUR OF CONSUMERS TOWARDS INSTANT aliment PRODUCTS (A STUDY DONE AT HYDERABAD CITY OF ANDHRA PRADESH STATE, INDIA) M. Bala Swamy 1 E.mail: balalib@gmail.com Asst. professor, niggle Teresa constitute of Science and Technology, sathupally, A.P, INDIA T. indigo plant Kumar2 E.mail: anilkumarhodcjjc@gmail.com Professor and HOD, Christu Jayathi jubilee P.G. College, Guntur, A.P, INDIA K. Srinivasa Rao 3E.mail: srinivasarao.kavati@gmail.com Asst. professor, Mother Teresa Institute of Science and Technology, sathupally,A.P, INDIA Abstract The present newspaper made an attempt to tumble the existing buying deportment of mo Food Products by individual households and to predict the need for beat Food Products of Hyderabad metropolis in Andra Padesh .All the respondents were aw are of pickles and sambar masala but only 56.67 per cen era of respondents were aware of Dosa/Idli mix. About 96.11 per cent consumers of Dosa/Idli mix and more than half(prenominal) of consumers of pickles and Sambar masala prepared their own.

startle cost of home prep and differences in tastes were the major reasons for non consumption, whereas induce handiness and save time of preparation were the reasons for consuming flash lamp Food Products. Retail shops are the major source of stochasticity and source of leveraging of clamant Food Products. The average triennial expenditure on flash bulb Food Products was found to be highest in higher income groups. The average per capita purchase and per capita expenditure on ostentation food Products had a confirming relationship with income of households.High price and sharp taste were the reasons for not buy particular brand whereas best quality, retailers influence and ready availability were considered for preferring particular brand of products by the consumers. Key words: Consumer, newsflash foods, product mix, Households, Buying Behavior,...If you pauperization to get a extensive essay, order it on our website: Ordercustompaper.com

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