Convergence Culture/communications

Jenkins analysis of Matrix trilogy . withal Jenkins reads to its `transmedia storytelling nature , he fails to fold how this qualitatively different from fighter Wars and other earlier movies , which influenced the roomy media land (Jenkins 96In my view , such(prenominal) methodological failure originates from Jenkin s technical determinism , which is seeming(a) in his account on convergence . In Jenkins account technological process is break from the development of media sparing and appears as essentially pagan or even ideologic phenomenon . proficient progress in media , harmonise to Jenkins , immediately outcomes in democratisation and `consumer br sanction . For illustrate , this judgement is evident in Jenkins claim that consumers community may well tolerate the corporations accountable for what they do in the figure of speech of those brands (Jenkins 112 withal , this strong belief in democratization and `consumer empowerment , as a result of applied science , are essentially methodologically flawed . on that point is no denying the importance of the feature that such multimedia innovations as blogs , on-line fan clubs and games importantly increase consumers media activities and talk However , they are based on increased commodification of cultural region and people life-styles .

Consumers loyalty to accepted cultural products and brands is reproduced through top-down merchandise strategies and consolidation of media centre . Jenkins himself mentions this by citing the most cost-efficient strategy of merchandise communication : But once marketers calamity upon segments that prove particularly compensable or easy to go across , lifestyle marketing becomes a process of advertizement the lifestyle itself , rather than utilise the lifestyle as a sensitive for making a case for specific products (Jenkins 67 . indeed , the alleged `consumer empowerment in fact represents coup of comsumers cultural autonomy . Their interlocking , thus , is not in influencing the instruction or satiate of media culture , but preferably , is trim down to motionless response to effective marketing strategies of media corporations . For instance , interview (fan clubs ) asks companies...If you deficiency to get a abounding essay, order it on our website: Ordercustompaper.com

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