Market Potential Essay Example

Market Potential Paper Introduction Munchy’s company is one of food company type which in variety of biscuits, wafers, cracers and cookies type. In Malaysia, the headquarters succesfully established at Johor, around 1991. The Munchy’s term was derived from the Mandarin term â€Å"Mai Oi†. †Mai† which means flour or wheat and â€Å"Oi† that refers to the magical quality found in it’s delicious wafer. Nowadays, the brands distributed all over country including Asia Pacific, Europe, Middle East, Africa, North America and Latin America to expand the networking branched. The main marketing objectives of company include making communication with customers by good promotions and expanded advertising. Otherwhile, there must be a good distribution for Munchy’s in global connection. Munchy’s always highlighted to produce with good raw material because the mission of the company is to provide fun, cheeky, yummylicious, and affordable biscuits and snacks for everybody around the world. There are several marketing strategy for Munchy’s , therefore the first point, the deep knowledge and vast experience in the biscuit-making business. Beside that, there must be invaluable insight into product development and also endless pool of resources and knowledge. The other strategy is sharing of skill and expertise with reputable brands. Products and Corresponding Target Markets Market demographics can be classified to 3 factors which is geografic factor, demografic factor and seasonal factor. For geografic factor, not all the country in the world would accept and like food product like biscuit and wafer because their staple food is from difference kind of resourses. We will write a custom essay sample on Market Potential specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Market Potential specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Market Potential specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For example staple food of Asians majority on rice while certain country the staple food is tapioca. Demografic factor, this product is for all children and also for teenager and adults. Children is the highest consumer than the others. From other sight,the consumer consist from high income because biscuit it available in small quantity and cheap, rather than low income. There is a special biscuit for baby for their food sources. Seasonal factor,biscuit and wafer are most demand in a party or as a present for an even, sometimes this food become popular because of the promotion by consumer who had ate this food. Market Growth As the company embraces innovation and continuous improvement, Munchy’s has received numerous awards. With already a strong presence in Malaysia, Munchy’s continues to raise the bar by constantly strengthening their product appeal and market network in Asia and around the world. To achieve this, the company is regularly brand building through their numerous innovations and new products. So far, the results have been overwhelming, with warm support from loyal consumers. The most recent example of their commitment to continuous improvement and innovation is the installation of three new lines that are custom-designed and are valued at an estimated RM 50 million. This brings Munchy’s total investment in its manufacturing and warehousing facilities to over RM 200 million since 1996. * New Products With the constant line-up of new products and product innovation constantly introduced to the market, Munchy’s has become synonymous with innovation. Their most recent offering was launched in response to the current trend and desire for healthy snacks. Filled with healthy and scrumptious fruit, oats, and more, the Oat Krunch makes a delectable, healthy biscuit that one will reach out for anytime of the day. Munchy’s also launched the irresistible Captain Munch in the second quarter of 2009. The biscuit is targeted at teenagers and kids, and is also enriched with Energy Plus that contains Vitamins B1, B2, B3, B6 and B12. This makes Captain Munch a source of vitamin and nutrition, as well as the perfect nutritious health snack solution for smart and active kids and teens. These recent additions – Oat Krunch and Captain Munch reinforce Munchy’s commitment to providing more great-tasting snacks that help consumers strike a healthy balance in their daily lives. Market Demografics Market demografics can be classifed to 3 factors which is geografic factor, demografic factor, seasonal factor. Geografic factor Not all the country in the world would accept and like food product like biscuit and wafer because their staple food is from difference kind of resourses. Demografic factor This product is for all children and also for teenager and adults. Children is the highest consumer than the others. The consumer consist from no limit income because biscuit it available in small quantity and cheap. There is a special biscuit for baby for their food. Seasonal factor Biscuit and wafer are most demand in a party or as a present for an even. Sometimes this food become popular because of the promotion by consumer who had ate this food. Marketing Mix * Product Munchy’s boasts a great range of portfolio that includes biscuits, wafers and wafer sticks. With the commitment to have facilities of the highest quality in order to achieve the best product quality, the company has invested in fully-integrated conveyer system to state-of-the-art warehouses. This includes two wafer plants, four biscuit plants and four wafer-stick machines with 16 production lines – which allow Munchy’s to have maximum production capacity of 5,000 tonnes upwards per month. Today, Munchy’s carries more than 70 products, including wafer cubes, crackers, assorted biscuits, wafer rolls, wafer sticks (coated and uncoated), sandwich biscuits, cookies and plain sweet biscuits. The evergreen favourites are: * Calcium / Sugar / Cream / Vege / LiteCream * Crackers * Marie Biscuits * Gigabite Wafer Rolls * Munchini, Yosss Speed Wafer Sticks * Funmix and Topmix Assorted Biscuits * Lexus Sandwich Crackers * Muzic Nuss Wafer Cubes * Mini Sandwich Biscuits Brand Values The company’s positioning of ‘colouring moments with cheeky fun’ is reflected in all their activities, both internal and external. This can be seen from products, work premises and right down to corporate culture. With a strong elief that they are set apart from the rest, this differentiation has been the cornerstone of their success. An example of this was in 1993, when the company realised the importance of brand positioning and differentiation, and came up with the name ‘Munchy’s’, derived from the mandarin term ‘Mai Qi’. ‘Mai’, which means flour or wheat, and ‘Qi’, which means amazing and magical, refer to the high quality of wafers made from only the finest ingredients. The very first product under their brand name was ‘Yesss’, which was subsequently, renamed ‘Yosss’. Today, Munchy’s is a household name in the 60 countries to which it exports and plans for expanding their market share are already in place. With a continuous increase in its branding activities, the Munchy’s brand promises to achieve the company’s vision of being the leading world-class brand in all its markets, sooner than expected. * Place Munchy’s has located in 60 countries around the world. Their marketing and distribution offices number 12 throughout Malaysia, Singapore and Thailand, and the company also represents their own and third party brands. Price The price for biscuit is affodable for all kind of consumer. Moreover, the high standard packaging and quality taste. * Promotion Munchy’s believes in strong and effective brandbuilding, and achieves this through its strategic consumer-led promotions. These are focused through integrated through the-line activation including Above-The-Line and Below-The-Line channels, as well as internet mark eting. These promotions are based on relevant consumer and customer insight, grounded by the big creative idea as its bedrock for engaging communication. Besides thematic and tactical campaigns that are carried out on a monthly and quarterly basis, one of Munchy’s key drivers in brand building is its rship role. Munchy’s is a big player and firm believer in sponsorship platform – as one of its key drivers in brand building. Munchy’s has been the proud sponsor of major concerts organised by top concert and event organisers, television and radio stations. More recently, Munchy’s sponsored the Miss Chinese Cosmos Southeast Asia Pageant, and even created its very own title – Miss Munchy’s Fun Fit – in line with the launch of its latest health range – Oat Krunch. Today, with sponsorships that help garner increased mileage for Munchy’s, the brand image is easily recognisable as one that offers high quality products. Despite these successes that have been achieved in an amazingly short period, Munchy’s has never forgotten to give back to society. As part of its business journey, Corporate Social Responsibility has been one of its top priorities from day one and will continue to be so indefinitely. Market Summary Since it was establish several decade ago, biscuit now became acceptable by all level age of consumer. It was the first time produce when their test market received positive feedback from public. The demand for junk food and instant food are now increase. It is develop from small production in tradititonal method and then it grew up from years to years with the help of technology. Biscuit is the product that replace other junk food or instant food which gave less and lack nutritional value. High nutritional value help our body to maintain in health and avoid from disease by taking too much junk food. In Malaysia, one of the company that produce the biscuit Munchy’s. Munchy’s arrival marked their transformation into fun products. Operating with a mission to â€Å"fill all homes the world over with funeating Munchy’s snacks†, the company has grown to be the Number One home-grown wafer producer and Number Two biscuit producer in Malaysia, both in terms of volume and value. Additionally, today Munchy’s is known as Malaysia’s Number One home-grown biscuit brand. Munchy’s today boasts state of the art manufacturing and warehousing facilities that cover more than 400,000 square feet in Batu Pahat, Johor, Malaysia. Their products can be found in approximately 60 countries around the world making it the fastest growing Malaysian biscuit manufacturer with over 1,300 employees. Their marketing and distribution offices number 12 throughout Malaysia, Singapore and Thailand, and the company also represents their own and third party brands. BrandLaureate Awards in the past three years. It also made it to the Malaysia Book of Records for ‘Largest Wafer Manufacturer’ in 2006.

Project Example

Project Example Project – Term Paper Example BUSINESS STRATEGIES By Business Strategies Sales strategy is a deliberate and thoughtful activity that business owners use to achieve their desired goal which is particularly increasing their sales. In this regard, places and time to make a sale are determined through a rational process to facilitate the achievement of the highest profits. To develop a strategy, a plan has to be laid down since it is meant for future objectives. Effective approach involves understanding the target market, networking, and surveys, building relationships, and conducting a follow-up monitoring program. The idea is aimed at attaining the sales opportunities to rigor on what works and to get rid of what does not (Pride & Ferrell 2006, 47). The rationale of sales strategy is to analyze the business sales cycle to meet the long term goals. Categorically, the strategy can be direct or indirect. The former means the sales people are talking directly to the consumers about the product features compared to othe rs, while in the latter case talks on the features unavailable to the competitor’s product or services.To improve sales, business owners must also look on to the best channels of distribution of goods and services to the end-user or ultimate purchaser. This strategy focuses on how to reach the target market, however, to accomplish this, factors that have to be considered include, business location, market location, how to reach the market, stock warehousing, and transportation logistics. Businesspersons debate on whether to distribute their goods or services directly to the consumers or through the middlemen (Pride & Ferrell 2006, 53-63). Nonetheless, the ultimate aim is to reach the consumers faster, efficiently, and with minimal costs involved. It is worth noting that distribution is an important element of marketing in getting the best product to the customer in the right time.Business strategy also requires promotion, which in turn involves public relations, advertisement s, personal selling, and other forms of sales promotions. The marketing out of business is the most costly of all the strategies. Promotion is objected to expanding the customer or client base. It opens new window to opportunities for business growth and development. It, therefore, entails regards to time, labor, and costs. Distribution intermediaries, wholesaler, and retailers must also be contacted through proper communication channels (Pride & Ferrell 2006, 145-152). Direct calls, mails, use of media, social networks, and salespersons are some of the mechanism of updating them or reminding them of the product changes.In conclusion, marketing requires strategies in the various levels of production, warehousing, distribution, sales and promotion, and communication. It is about having the right product of required quantity to the right customer, within the recommended time.List of ReferencePride, w. M., & Ferrell, o. C. (2006). Marketing: concepts and strategies. Boston, Houghton Mi fflin Co.

Critque of counselling session DVD Essay Example | Topics and Well Written Essays - 1750 words

Critque of counselling session DVD - Essay Example It is imperative for families not to view a problem as caused and owned by any particular member, but family therapies help in identifying ways in which specific problems result from various family dynamics. This has led to five major theories of family therapy as would be discussed considering the therapy session of Paul & Lisa counseling session. Psychoanalysis described how unresolved family problems from the past may continue to haunt the family in the present (Goldenberg & Goldenberg, 2004), with many mental illnesses according to Bowen’s school resulting from dysfunctional patterns in the family system (Nelson, 2003). One hypothesis that can be formed from Paul and Lisa Counseling session is that effective communication among the family members had already broken down, and the counselor failed in defining a favorable communication atmosphere where the clients considered themselves as individuals with a common perspective. This is against Minuchin’s family perspective of not viewing any member as an individual, but the person within the family (Minuchin, 1974). In Paul and Lisa’s family, every member was a separate individual, as noted from their tendencies to have diverse and different perspectives with a blame game among the family members. Every individual in such a case has to be considered as â⠂¬Å"an individual in his social context† (Minuchin 1974, 3). A family is thus a natural association of individuals who take and develop specific structures recognized by the â€Å"patterns of interaction† in their lives (Minuchin & Fisherman 1981, 11). Another hypothesis as can be derived from the session is that the therapist overlooked important issues in refusing to include the children in the session, but are brought out as a major cause of the family conflict. Paul comments that mark was â€Å"just spoilt and rotten.† Parents had also played a major role in defining a

Barfing as Identity Development and Expression in Myles Everyday Barf Essay

Barfing as Identity Development and Expression in Myles Everyday Barf - Essay Example These reasons seem to be mundane, but in reality, they say something about the real feelings and ideas of those who barf, who will be called barfers in this essay. Nothing is random in Myles’ prose poem because events, actions, and characters are all interconnected. Myles provides different events and conditions that make her and other people barf, thereby showing that barfing is both an individual and collective process. Myles argues that to puke is a metaphor of developing and expressing one’s true identity because it is a process of spilling what is inside, so that the barfers can understand who they are and for others to recognize and to accept their identities too. Myles’ troubled relationship with her mother is the center of her barfing because as her mother, she affects her fundamental process of becoming. Myles admits the complex relationship she has with the woman who gave birth to her. On the one hand, she wants to be near her mother again, as she tries to convince her to â€Å"come back† and live with her at â€Å"P-town† (Myles 75). This paper believes that she might be craving for comfort from the original woman of her life because of her failed relationships in the past. On the other hand, Myles show hesitation. She thinks that â€Å"maybe [she] didn’t really want that† (Myles 75) and her mother may not have wanted it either. Still, the feeling that she â€Å"failed† affects her (Myles 75). ... No place† (Myles 75). Myles wants her mother to come along, but she realizes that it might not be good. It might not be good for her to be close to her real identity- a woman and a lesbian. She might be disgusted and that the revelation will harm their relationship further. She is conscious, nonetheless, that her identity cannot be suppressed. Identity smells like puke. If people do not want to see it, they can smell it. They â€Å"could smell the stuff,† the real stuff inside others (Myles 76). Despite the restless emotions, Myles understands that her mother has not completely destroyed her, although the latter continues to affect how she sees herself as a person. Living with her mother has turned her into a puke hater: â€Å"[she hates] puking† (Myles 75). She must have wanted to puke because she has a hard time being who she is with her mother. Myles cannot directly express her identity to her mother, so puking is her release. It is her way of expressing her â €Å"being.† But she cannot puke with her mother around. She cannot â€Å"become† without feeling the judgment of others. Her mother does not fully accept her lesbian identity yet. The â€Å"tipping† of the boat relates to the tip of the iceberg. The iceberg is an individual’s entire identity, where the submerged part is the subconscious. It is also often what is hidden from others. Myles has a hard time being herself because she thinks of what her mother will think about her. But she wants to tip it, to rock the boat and barf. Tipping is the word she likes for it represents a catalyst for revelations, the un-hiding of the hidden self. Myles knows that her mother cannot accept a boat of puking adults, or adults who are openly gay or bisexual. Her mother will leave- as she had

Review Essay Example | Topics and Well Written Essays - 1000 words - 4

Review - Essay Example He goes on to explain that there are possibilities for a wrongful diagnosis that then poses the question what do the parents do with the information? Is it ethical for a parent to make the decision for their child’s life when a mutation in a gene does not necessarily prove they will contract the disease? David Devore was a participant in the Woodrow Wilson Biology Institute where he conducted much research on the topic in this article. He has extensive knowledge in genetics and has provided a lot of detailed information from many other sources. Devore believes genetic screening for diseases such as Lesch-Nyhan syndrome which causes mental retardation after the first few days of life is necessary and beneficial to both the parents and the offspring but that screening for diseases like alcoholism or Alzheimer’s is not beneficial and may be detrimental to the child’s life. Even though a child may possess the gene responsible for the disease does not mean they will contract it. Therefore Devore believes genetic counseling should also be available after the results are received. I chose this source because it not only describes the techniques of genetic screening but also the positives and negatives of screening for different diseases and the consequences of both choices. I t provides rich information on my argument as to whether it is ethical to conduct these tests and the consequences of the parents’ decisions based on that information. I found this source on the internet in another institution publication. The only thing missing are first-hand accounts from individuals. The article â€Å"Genetic Screening, the Social Impact of Genetic Knowledge† by Boris Sagredo describes the process of genetic screening and the use of assays to compare individuals in a population to determine a difference in the genes. Although genetic screening can predict a possibly contraction of a disorder based on the

Rhythmic Contractions And Relaxation Of Isolated Gut

Rhythmic Contractions And Relaxation Of Isolated Gut The isolated gut has a spontaneous activity with rhythmic contractions and relaxation of its smooth muscles. Various drugs that affect the smooth muscles by either direct or indirect stimulation were used (Day Vane 1963). These drugs were acetylcholine, atropine, adrenaline, noradrenaline and d-tubocurarine. Acetylcholine is a neurotransmitter (Martini 2009, p. 304) that is released by a neuron and acts directly on the plasma membrane of another cell, in this case smooth muscles. It affects both the muscarinic and nicotinic receptors located on the smooth muscle membrane (Broadley Kelly 2001). The effects of acetylcholine on the muscarinic receptors can be identified by another drug, atropine (Broadley Kelly 2001). Atropine is an alkaloid found in several plants (Broadley Kelly 2001) and inhibits binding of acetylcholine to post synaptic membrane of smooth muscle cells (Martini 2009, p. 425). Adrenaline and noradrenaline are hormones released from the suprarenal glands and induce relaxation of the smooth muscles by binding to the adrenergic receptors. They are called catecholamines because of their structure (shown in figure 1). D-tubocurarine is an alkaloid drug derived from curare and is a neuromuscular nicotinic receptor antagonist1. It prevents acetylcholine from binding to the postsynaptic membrane of muscle fibres (martini 2009, p. 425). AIM The aim of this experiment was to investigate the effects of acetylcholine, atropine, adrenaline, noradrenaline and d-tubocurarine on the smooth muscles of the gut. MATERIALS AND METHODS Materials Transducer Heater Heat exchanger chart recorder experimental tissue (rat intestine) organ bath with carbogen-bubbled Krebs Henseleit solution at 37ËÅ ¡C drugs used in the experiment were: 1 mg/mL acetylcholine 1 mg/mL atropine 1 g/mL adrenaline 1mg/mL noradrenaline 1 mg/mL d-tubocurarine Methods At the start of the experiment, the transducer was calibrated using weights to allow conversion of the amount of displacement of the intestine into electrical signals which are then recorded. The amount of movement measured corresponds to the type of drug added. The experimental rat tissue that was dissected previously was supported in a 100 mL organ bath containing carbogen-bubbled Krebs Henseleit solution at 37ËÅ ¡C aerated with a mixture of 95% oxygen and 5% carbon dioxide. The tissue was anchored to the device that applied force to stretch the muscle until a steady rate of contraction was obtained. The force of contraction was then measured and converted to electrical signals which were recorded by the chart recorder. Some equilibration time was allowed for the preparation to stabilise its activity in the organ bath before starting the experiment. The smooth muscles of the tissue had spontaneous activity before the administration of any drug. The exact concentration and volu me of the drugs administered were then calculated to obtain the right concentration. A volume of 0.1ml of 1mg/mL of acetylcholine was first administered to the muscles and its effects were recorded. The organ bath was drained and refilled so as to resume its baseline activity. Three increments of 0.025 ml of 1mg/mL atropine were added to the organ bath periodically to see its effect on the smooth muscles. Another dose of 0.5 mL of 1mg/mL acetylcholine was added into the organ bath without draining and refilling. The effects were then observed on the chart recorder. The organ bath was drained and refilled again. 0.1mL of 1gm/mL adrenaline was added to the water bath. The organ bath was again drained and refilled. 0.1mL of 1mg/ml noradrenaline was added to the organ bath. The organ bath was again drained and refilled. 0.5mL of 1mg/mL acetylcholine was added and the effects were observed. The organ bath was again drained and refilled. 0.025 mL of 1 mg/mL d-tubocurarine was added to the water bath and the effects were recorded. Lastly without draining the organ bath, two increments of 0.5ml of 1mg/mL of acetylcholine was added at regular intervals and its effect was recorded. RESULTS Calculation of the volume of the drugs used: acetylcholine Original concentration C:Documents and Settings7168241Local SettingsTemporary Internet FilesContent.Word22032011079.jpg Figure 1: Experiment setup Table 1: Effect of the drugs administered on the smooth muscles of the gut Drug administered Effect on smooth muscle observed. Acetylcholine Increase in contraction rate Conductance and amplitude increased Atropine Decrease in contraction rate- muscle relaxes Decrease in amplitude, tone and frequency Adrenaline Large decrease in amplitude Effect was very strong ( alpha and beta receptors on smooth muscles) Noradrenaline Small decrease in amplitude ( it has alpha receptors) Acetylcholine Increase in contraction rate Conductance and amplitude increased D-tubocurarine No effect as the muscle tone remained constant Acetylcholine Increase in contraction rate Conductance and large increase in amplitude when first dose was added and slight decrease in the amplitude when second dose was added DISCUSSION The muscle had spontaneous activity before the addition of the drugs. They were self excitatory and depolarized without the addition of any drugs. WHY As observed in table 1, acetylcholine increased the rate of contraction in the smooth muscles. Acetylcholine is a neurotransmitter released at the neurojunction of the nerve and the smooth muscles. Contraction of the smooth muscle achieved is due to acetylcholines effect on membrane permeability via the second messengers since it cant enter the cells interior. Acetylcholine binds to the muscarinic receptors and causes GTP binding to the alpha subunit of the G-protein. The GTP-bound alpha subunit activates the production of the second messengers by activating phosphoinosidase C (PIC). PIC hydrolyses phosphatidylinositol 4, 5-biphosphate which then forms inositol 1, 4, 5-triphosphate (IP3) and diacylglycerol (DAG). IP3 and DAG bind to the receptors on the sarcoplasm reticulum and cause the release of calcium ions into the intracellular f luid to initiate contraction of the muscle (Broadley Kelly 2001). Acetylcholine also causes the contraction of the smooth muscles by depolarizing the membrane directly via the nicotinic receptors. As seen in the table 1, adding atropine to the water bath caused decrease in the amplitude of the stimulus. This is due to the fact that atropine is a reversible competitive antagonist for acetylcholine at the muscarinic receptors. It has no effect on its binding on nicotinic receptors (Evers Maze 2004). It prevents acetylcholine that has built up at the neuromuscular junction from binding to the receptors and depolarizing the post synaptic membrane thus preventing the generation of an impulse in the cell. Acetylcholine produces a response when it binds to the receptors whereas atropine binds to the same receptors as acetylcholine without producing a response. It just makes the receptors unavailable for acetylcholine (Abel 1974, p.106). When another dose of acetylcholine was added to the water bath, the amplitude is seen increasing to a lower intensity than before atropine was added and transmission is restored and the muscle begins to contract. This is due to the fact that this new dose of acetylcholine displaces atropine from the receptors since it is a reversible antagonist. When adrenaline was added to the organ bath, the amplitude dropped by a large amount due to its combination with alpha and beta receptors on the smooth muscle. When noradrenaline was administered, the amplitude decreased was a small amount compared to the large drop in adrenaline. This small response obtained due to addition of noradrenaline is due to its sensitivity to alpha receptors only. Combination of noradrenaline with alpha receptors increases the K efflux and influx in depolarized smooth muscle (Bulbring 1970, p.286). This increase in K conductance caused an increase in membrane permeability and inhibited depolarization. Adrenaline caused the relaxation of the smooth muscles coupled with hyperpolarization of the membrane as a result of increase of potassium ions. The action of the sympathetic transmitters; adrenaline and noradrenaline involved direct action via the alpha and bet a receptors (Paton Vizi 1969). Acetylcholine added again resulted in high increase in the amplitude, which decreased gradually. D-tubocurarine added to the organ bath had no effect on the contraction of the muscle as it maintained a constant tone. Lastly the acetylcholine added resulted in an increase in the amplitude. This observation agreed with the expected result. It was expected for the amplitude to be constant since there wasnt any acetylcholine in the organ bath for d-tubocurarine to replace. A spike in the amplitude was observed when acetylcholine was added. Acetylcholine replaced d-tubocurarine from the nicotinic receptors and restores the transmission of the stimulus2. This shows that the neuromuscular transmission block produced by d-tubocurarine is abolished when acetylcholine is added (Bradley 1989, p.47). CONCLUSION It was found that both adrenaline and noradrenaline affect the smooth muscles via alpha and beta receptors and produce a similar effect that is relaxation. Adrenaline is more potent than noradrenaline since it utilizes both alpha and beta receptors while the other one only affects beta receptors. Acetylcholine is an excitatory neurotransmitter that causes contraction of smooth muscles via both nicotinic and muscarinic receptors. Atropine is a competitive antagonist of acetylcholine on the muscarinic receptors. D-tubocurarine is a mu

Outsiders in The Flying Machine, The Pedestrian, and I See You Never :: Ray Bradbury, The Pedestrian

Outsiders in The Flying Machine, The Pedestrian, and I See You Never The Flying Machine, in this the ousider is the Inventor. He is classed as an outsider because he is seen to be a threat.(outisde accepted behaviour). The Pedestrian, in this the outsider is Mr Leonard Mead he is classed as an outsider because he walks the street on a night, which is seen to be outside the norm of society. I See You Never, in this the outside is Mr Ramirez he is an outsider because he is an immigrant and his visa ran out long ago. (Outside the Law). The theme of these stories seems to be the society against the individual and these individuals as lonely people especially Mr Leonard Mead in the Pedestrian as he is seen in the story as walking around at night talking to houses and things. Do I sympathise with the outsiders? I do sympathise with two of the outsiders and these are Mr Leonard Mead and The Inventor. I sympathise with these because they really haven't done anything seriously wrong. I think that the Inventor shouldn't have been executed for something so little. He was really just following his dreams of inventing. And I sympathise with Mr Leonard Mead because he seems to be a social but lonely man enjoying a walk out in the evening. I can't see how this can be a reason for him to be arrested. It seems that in the Pedestrian if you all didn't act the same and have the same things you were an outsider anyway. Personally, I don't sympathise with Mr Ramirez because he is illegally in the country and his visa ran out so really he is an outsider in this country. Mr Ramirez broke the law. He overstayed his time limit and took up permanent living. We are told 'He only had a permanent visa'. There are too many immigrants that are allowed in this we don't need any more that aren't. 'He only had a temporary visa' All these Outsiders have a lot in common as they are all victims and are being punished for doing nothing in the stories this is clear that they haven't done anything serious. What do the stories have in common? The stories have a lot in common as they all are based around people that are not the same as everyone else. Each story has an outsider, someone who is different in the different societies. All the outsiders are punished in every story some for hardly anything and others for

Benefits and opportunity to the business Essay

An effective ‘Marketing Mix’ including all 7 is a way of identifying a businesses achievements of marketing objectives, meeting customer needs, is balanced and consistent, creates a competitive advantage and matches corporate resources. ‘It is known as a â€Å"mix† because each ingredient affects the other and the mix must overall be suitable to the target customer’. The 7p’s include: -Product -Price -Place -Promotion -People -Process -Physical Evidence * Product: This is first considered in the marketing mix as it all depends on it. This can be a physical product or a service that the corporation is offering to the public. The only way to have a good marketing strategy is by making sure that the ‘product’ is up to standard, promoting every quality part of that good or service. ASOS Products: ASOS promotes their products very effectively as they use clever visual tools such as 360-degree view of their product, video and picture to enhance the quality of the product itself. They also provide a range of products and service including clothes, accessories, shoes/sandals etc and its provided for men and women. They include their own brand and designer wear which shows that they have high quality in their product. ASOS have mentioned in their annual report that their 20 biggest brands are now represented by a ‘shop in shop’ providing a rich brand experience for their customers and a unique distribution platform for ASOS brand partners. ASOS also sells a range of products matching famous celebrity’s outfits that customers would want to buy. ASOS, online or in their magazine provides customers the latest fashion info and what not to wear giving them an advantage to promote their products. Their business attract over 5.2 million visitors per month and has over 24,000 lines for sale. * Price: This is the total amount a customer pays for the product. It is decided through a number of factors a product have to offer including material costs, product identity, competition, market share and the customer’s percieved value of the product. If other store/business have the same product on stock other businesses may decrease or increase their price for customer satisfaction. ASOS Price: Thier price for the products vary depending on the product – quality, brand etc. For the designer items it can be expensive, although ASOS may provide same looking product without the brand name making it affordable. With the price they offer ASOS is making a Profit over  £10,009,000 (figure taken from ASOS annual report) as they have increased number of active shoppers over 1.2 million. * Place: Place represents the location where a product can be purchased. It is often known as the distribution channel. The place can be situated as a physical store or as virtuals stores on the internet. ASOS Place: ASOS.com is rapidly becoming the market leader in the UK online fashion world. All the products are sold ONLINE and not located anywhere else where people can purchase ASOS items Promotion: Is a way of communication that a business/organisation may use in the market place. It enables the marketer to a advertise the product or service being provided by them. Advertisement is a powerful tool that corporations uses to enhance their products/service to encourage buyers/customers. Promotion has four distinct elements made up of advertising, public relations, word of mouth and point of sale. ASOS Promotion: As their business is purely based upon the internet everything is promoted through the World Wide Web on the website and off. They have promotion on other websites and also ASOS has developed an application to allow customers to track particular products on its sites through their web browser, whatever websites they are looking at. The online retailer has used functionality within the latest version of Microsoft’s Internet Explorer 8 web brower. ASOS.com also mentions on the annual report that one of their aim is to have Uncompromising Presentation. ‘The ASOS website is our shop window and we will continue to develop it to ensure that our customers enjoy their time on the site and find it easy to find their way around it’ this being a vital promotion towards their website. ASOS organisation communicates information about their product and service to potential customers by identifying customer details and sends them information through mail, post etc aiming to sell the products. Another advertising method ASOS uses on their website is that they have added a page of feedback from customers which enables ‘public relation’ which is one of the promotion powerful element. People: It is appropriate to have people in the marketing of services as all people who directly or indirectly influence the perceied value of the product or service, inlcuding knowledge workers, employees, management of the business and also the consumers. People deliver services – they could be any mentioned. People promote and sell. products and services. For example promotion elements inlcuding ‘word of mouth’ ‘public relation’ is achieved through PEOPLE. Service quality is a key source of customer retention and brand differentiation. Hence skills, manner and appearance are important. ASOS People: Are their employees, customers – their family and friends, and any other people associated with ASOS.com. Employees are important to this strategy of marketing mix as in can be those who deliever the products to customers. So they have to polite, helpful and have the knowledge of the business for them to answer any questions provided by the customer. It can also be the employees that answer the phone when any customer calls for any quiries. ASOS.com also have employees updating their website and replying to emails and online comments on their feedback page. ASOS employees has the knowledge, training and other aspect helping the business with marketing for their business. ASOS customers are also people that help in the marketing of services as they spread the business information. Process: This is the procedures of activities which lead to an exchange of value. The process should include how customers are handled from first and last point of contact. ASOS Process: ASOS is determined to be number one in the online market. They have thought through their process and kept it clear and have made it customer satisfactory. ASOS’s strategy consists of aims that has a well-defined process. ASOS have control of their website, their information/images etc are presented without any doubt intelligibly promotional. Payments are all done through their website online as they are only an online business. Also they have a step-by-step information on how to use and buy off their website, they also have page on delivery information. Here they can track down on where shopping is, know how much is cost to deliver, know when to expect the delievery etc. Physical Evidence: It is the tangible form of the service – the service – this can include how a customer is treated by a staff member, a train ticket, the length of time a customer has to wait for service or their product (depending on the business). A physical evidence is aproof for customer to measure whether he or she has recieved value. ASOS Physical Evidence: As ASOS.com is an online company their customer has difficulty not knowing how for example a dress will feel, look on them. ASOS therefore provides annual reports, articles, etc showing them that ASOS products are worth the value. ASOS helps customers with their products by giving them full information about the product. They have recieved awards that convince customers to buy online. First award was given to them in 2008 from Company High Street Awards for ‘Best Place To Spend’ and the second was given in 2009 from Drapers Etail Awards for ‘Best Customer Experience Cosmopolitan Online Fashion Awards – Best for Bargains’. ASOS allows to give unwanted products back and their staff are always helpful and polite towards their customer as its one of their business objectives.

How to Grow Aragonite Crystals

How to Grow Aragonite Crystals Its easy to grow aragonite crystals! These sparkly crystals only require vinegar and a rock. Growing crystals is a fun way to learn about geology and chemistry. Materials To Grow Aragonite Crystals You only need two materials for this project: Dolomite rocksHousehold vinegar Dolomite is a common mineral. It is the basis for dolomite clay, which should also work for crystals, but if you grow them on a rock you get a beautiful mineral specimen. If you use clay, you might want to include another rock or a sponge as a base or substrate to support crystal growth. You can find the rocks at a store or online or you can play rockhound and collect them yourself. How To Grow the Crystals This is one of the easiest crystal-growing projects. Basically, you just soak the rock in vinegar. However, here are a couple of tips for the best crystals: If your rock is dirty, rinse it off and let it dry.Place a rock in a small container. Ideally, it will be slightly bigger than the rock, so you dont have to use a lot of vinegar. Its okay if the rock sticks out of the top of the container.Pour vinegar around the rock. Make sure you leave an exposed space at the top. The crystals will start to grow at the liquid line.As the vinegar evaporates, aragonite crystals will start to grow. Youll start to see the first crystals in a day. Depending on temperature and humidity, you should start to see really good growth around 5 days. It may take up to 2 weeks for the vinegar to completely evaporate and produce crystals as big as possible.You can remove the rock from the liquid whenever you are satisfied with the appearance of the aragonite crystals. Handle them carefully, as they will be brittle and fragile. What Is Aragonite? Dolomite is the source of the minerals used to grow the aragonite crystals. Dolomite is a sedimentary rock often found along the shores of ancient oceans. Aragonite is a form of calcium carbonate. Aragonite is found in hot mineral springs and in some caves. Another calcium carbonate mineral is calcite. Aragonite sometimes crystallizes into calcite. Aragonite and calcite crystals are chemically identically, but aragonite forms orthorhombic crystals, while calcite displays trigonal crystals. Pearls and mother of pearl are other forms of calcium carbonate.

Capital Punishment essentially is Death Penalty. T Essays - Penology

Capital Punishment essentially is Death Penalty. T Essays - Penology Capital Punishment essentially is Death Penalty. The United States Supreme Court physician favors participation in the moral status of US punishment. Capital Punishment gives victims justice. The controversy over the constitutionality of the death penalty lies in the Ambiguity of the phrase "cruel and unusual." The first meeting of Congress addressed the phrase for only a few minutes. Congressman William smith of South Carolina foreshadowed the controversy to come when he stated that the wording of the Eighth Amendment was "too indefinite." Whereas some argue that the phrase "cruel and unusual" refers to the type of punishment inflicted (such punishments as the severing of limbs, for example, would almost certainly be considered cruel and unusual), others feel that the phrase refers to the degree and duration of the punishment. The U.S. Supreme Court has rejected both interpretations, leaving the death penalty a legal means of punishing certain criminals. Capital Punishment depends on which state you are in which shows wh ich parts are the differences. Many countries have abolished Capital Punishment either by law or by practice. It is officially banned in China and in India at a 68% from a growth rate percentage . It is now banned in England. The Roman Republic was one of the first to ban Capital Punishment. " David Wiesel argues in favor of physician participation but follows his opponents and other commentators in tabling the morality of capital punishment. He acknowledges moral issues surrounding the death penalty, including whether it is distributed fairly but deems them "beyond the scope" of his article. His only purpose "is to address physician participation in lethal injection." ( Paul Litton pg. 6 ) In the end, Capital Punishment is very important to know about how death penalty is justified, and the death penalty now is very judge mental . It is now morally acceptable to the public eye, and will continue to be an important topic for many people that practice identifying the causes of Death Penalty and studying the history of Capital Punishment.

The development of teaching physics through modeling as pedagogical Essay

The development of teaching physics through modeling as pedagogical method in the United States - Essay Example In 1821, when the first public high school in America opened, physics was already a part of the curriculum. By1886, Harvard College established a physics laboratory to improve the physics teaching establishment (Hurd, 1969). We may wonder how physics was taught back then. What caused the development of modeling? The purpose of this literature review is to understand the modeling method that is being applied in physics classrooms today, how this method developed and how physics teachers are being trained to have more effective teaching methods into the future. In scientific terms, a model is a representation of a phenomenon initially produced for a specific purpose. As a ‘phenomenon’ is any intellectually interesting way of segregating a part of the world-as-experienced for further study, models are omnipresent. Teaching science as inquiry is among the most important science standards to be passed to future generations. Modeling is part of teaching science as inquiry beca use it enhances students’ critical thinking skills. For this reason, teachers, such as physics teachers, who play a big role in applying inquiry in the science classroom must be knowledgeable in modeling techniques to encourage students to think critically in areas of inquiry. Modeling constitutes a complete open learning environment appropriate for students 11-17 years old. It supports students as well as teachers during learning/teaching activities.

Management of Family Owned Real Estate Properties in London Dissertation

Management of Family Owned Real Estate Properties in London - Dissertation Example 1.3 Statement of the problem Fritz (1997) conducted management studies, which explored some of the complexities/ difficulties that are normally encountered in the management of family owned business and he concluded that the management of family owned businesses is quite different from other types of businesses and even the difficulties experienced are unique and rarely experienced in other types of business. In the studies conducted by Fritz (1997), he established that there are five common complexities that are normally experienced in the management of family owned business including real estate business. These complexities include family feuding that arises due to failure of the family members to separate their personal lives and business. The other complexities include nepotism, lack of a proper succession plan, inclusion of emotions in the running of the business, and the loss of crucial non-family employees who may opt to leave the company because of family conflicts and restricted growth opportunities since certain senior positions are preserved for the family members. It is because of these common complexities that family members of real estate businesses in London opt to use the services of property agents in order to avoid encountering these common complexities (Poutziouris et al 2006). 1.4 Research objective To establish how property agents have reduced the complexities involved in the management of family-owned real estate properties in London 1.5 Research objectives